E-commerce, the online buying and selling of products, is fundamentally reshaping the business landscape. It not only expands customer reach and improves operational efficiency but also empowers employees to acquire new skills and enhances service efficiency. With e-commerce being the fastest-growing sales channel and a driving force for innovation, it plays a crucial role in bolstering the economy.

This workshop aims to educate participants on the strategic aspects of e-commerce, including reducing management costs, expanding customer reach, and improving business processes to enhance service efficiency. The discussion points cover key facets of e-commerce, from setting up an online store to product management, marketing, and legal compliance. The workshop is tailored for a diverse audience, including entrepreneurs, digital marketing professionals, retailers, investors, and individuals looking to embark on their e-commerce ventures, fostering a comprehensive understanding of the digital commerce landscape.